I’m a creative director, producer, and marketing-minded storyteller based in California. My work lives at the intersection of culture, community, and brand — building visual systems and campaigns that resonate beyond a single platform.
I currently collaborate with The Farmer’s Dog, Homebase, and Airbnb, leading integrated creative initiatives across photography, video, social, paid media, and OOH. My focus is not just creating strong visuals, but shaping how brands show up in the world — from community storytelling to full-funnel campaigns.
Before freelancing, I led Photo Creative at Square for over six years, generating the visual direction across web, product marketing, social, paid media, and large-scale out-of-home placements. While there, I created and launched The Reader, an award-winning in-house publication that became a long-term storytelling platform for the brand — blending editorial depth with strategic marketing intent.
Earlier in my career, I was the Photo Director at Los Angeles Magazine and Outside Magazine, where I worked closely with artists, hospitality leaders, and cultural institutions to shape city and lifestyle narratives. That experience grounded me in audience psychology, tourism, and the power of local storytelling — insights I still carry into every campaign I build.
Across roles, I’ve led global shoots, built creative teams, partnered with marketing and business stakeholders, and expanded into video and integrated production. I care about creative work that feels human, culturally aware, and strategically sharp.
My work has been recognized with a Gold Medal from the Society of Publication Designers, American Advertising Awards, and honors from Communication Arts and American Photography.
I’m drawn to projects that blend imagination with execution — immersive experiences, cultural brands, mission-driven companies, and teams willing to build something meaningful.
